We are incredibly proud to announce that aruen has been officially selected for the Global Startup Academy (G-School), an elite accelerator directly managed by the Ministry of SMEs and Startups and the Korea SMEs and Startups Agency (KOSME).
Being chosen by the South Korean Government is a significant milestone for us.
Out of numerous competitive brands, aruen was recognized for our innovation and global potential, receiving a 200 million KRW ($150K+) government grant to lead the next generation of K-beauty.
Why the Korean Government is investing in aruen: The Korean government’s selection process is notoriously rigorous. This support isn't just about the funding; it’s a stamp of approval from the world’s most advanced beauty market's governing body. It validates our mission: creating skincare that supports the skin’s natural fluctuations—stress, hormones, and environment—rather than just "fixing" them.
Our Vision Forward: With this strong government backing, we are ready to scale our "skin-first" philosophy globally. We are taking the trust placed in us by the Republic of Korea and turning it into products that consumers worldwide can rely on.
We are honored to represent the future of K-Beauty on the global stage.
Visit https://start.kosmes.or.kr/ to see more about how the Korean government fosters global innovation.
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