Hello Silicon Valley! 🇺🇸 Aruen has landed at Plug and Play Tech Center.

Hello Silicon Valley! 🇺🇸 Aruen has landed at Plug and Play Tech Center.

We are excited to share that aruen is spending this week (April 21–27) in the heart of innovation—Silicon Valley!

We’ve been selected for the GOAL (Global Overseas Acceleration & Learning) Program hosted by Plug and Play Tech Center, the world’s largest startup accelerator and innovation platform.

Why are we here? At aruen, we believe that 'adaptive skincare' should be accessible to everyone, everywhere. While we’ve been busy building our community online, we are now ready for the next chapter: Physical Expansion.

Our mission during this week in Silicon Valley and San Francisco is clear:

  • Building B2B Retailer Networks: We are here to connect with strategic retail partners who share our vision for the future of K-beauty.

  • Offline Expansion: We are scouting for the right opportunities to bring aruen’s "skin-supporting" products to physical shelves in the U.S. market.

  • Global R&D & Networking: Engaging with global mentors and VCs through the GOAL program to sharpen our global scale-up strategy.

From Seoul to San Francisco, aruen is committed to bringing mindful, skin-supporting solutions to physical shelves worldwide. Stay tuned as we turn our Silicon Valley mission into a global reality.

Learn more about the GOAL program: https://www.plugandplaytechcenter.com/industries/goal

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